Today my mom and I participated in our first craft show together. How exciting, right?!?!?!
In my opinion, we did "alright". Well, we actually did good compared to the other crafters around us (not trying to sound like I'm bragging).
It was a 1st annual craft show / chicken bbq held by a local boy scout troop. There was probably about 20 crafter booths set up and for a 5 hour show, I want to say there was MAYBE a total of 10 people that showed up to shop. We made 2 sales and received 2 custom orders to be filled by the end of July. Not bad for the small amount of people that actually showed up. I was kind of bummed out though, considering it was my/our first craft show and having a poor turn out....but then I realized in comparison the the number of sales all the other crafters/vendors got...... we ended up making out pretty good.
On a different note, I must say I was darn proud of our table appearance!
I've been doing some extensive research on craft shows and never realized the importance of appearance, and all the little details that go into making a table look the way it does. Good thing I spent so much time doing that research, it really paid off.....I think at least :)
I may have drove my mom crazy in the weeks before hand, but I think it worked out for the best.
For anyone else who may be a virgin to the craft show set up, here are some pointers I would like to share with you:
#1. Set up a trial run of how you want your table and items to look and be displayed on the day of the show. Once you have everything set up how you want it, take pictures of it! By doing this, it will help refresh your memory the day of the show on details you may forget about.
#2. Be sure to bring packaging, labels, stickers, price tags, pens, markers, calculator, paper and most importantly...your business cards!!!
#3. To help keep track of any items you may sell, take the time to create a custom invoice of sale sheets.
Make this sheet fit your items, meaning provide a space for the item name/description, a space for the price you sold it for, the quantity you sold, and MOST IMPORTANTLY, provide a space where you can make notes of the type of person or people that bought each item. This will help you narrow down and target who your buyers are.
#4. If you have the time, try to create your own custom order forms. Someone may approach you loving everything in your shop and want to place a custom order. So be prepared in case this happens. You want to be sure you get information such as:
- Phone Number
- Email Address
- What Item They Want Specifically
- Specific Colors
- Specific Size
- Quantity Needed
- Materials To Use
- Date to Be Complete By
Customize the form to fit the specifications of your craft.
#5. Permission forms, this is with the idea that there will be a good turn out of people willing to buy your items. Once your item is purchased, ask the buyer if they would be interested in having their photo taken wearing the item you just sold them (that being your craft is wearable!). Also, inform them that you would like their permission to post the photo on your website, blog, etc. If the buyer agrees, then that is where the permission form comes in....By doing this, it brings potential for a return buyer as well as more traffic from the buyers friends and family to the site.
#6. Bring some additional items to work on while waitting for the time to pass by. It's been said by others that it isn't very professional to be sitting there reading a book while potential customers are walking by...how boring does that make you look? Instead, you actually attract more people to your table when working on something ne. People are more attracted and drawn to those practicing and creating their craft right there in front of their eyes rather than someone who doesn't provide a hands on show. All in all it makes for a better appearance of you and shows your dedication and devotion to your craft.
Well, I hope those pointers work as well for you as they did for me (us).
I will post pictures from the show tomorrow. Good Night!